Podcast – What Are the Cutting-Edge Trends in Injection Molding Technology?

Welcome back, everyone. Today we're diving deep, deep into the world of injection molding.
Oh, yeah.
Specifically all those trends that are shaping its future. You know, our listeners want to really get a grip on what's new in the field.
Of course.
So we've gathered a whole bunch of articles, expert opinions, all that good stuff. Ready to break it down.
Excellent.
Whether you're, you know, working in manufacturing or just fascinated by how things get made, you know, there's definitely something here for you.
It's a fascinating field.
It is.
It's constantly evolving.
Yeah. Yeah.
And you know what's really interesting? The actual process of injection molding itself.
Right.
Melting the plastic, injecting it into the mold to create a specific shape that hasn't changed that much.
Oh, wow.
It's the technology surrounding it.
Okay.
That's where we're seeing these huge leaps forward.
Okay, so let's start with that core process then. Sure. I'm picturing, Right. Molten plastic gets forced into a mold.
Yep.
What happens next?
You've got it. So that molten plastic, it cools and hardens inside the mold, takes on the shape, then the mold opens up and boom, you have your part.
It sounds pretty simple.
Simple in theory, I bet. But the details, it gets incredibly complex. And that's really where all these innovations that we're going to talk about come into play.
Got it.
Yeah.
So one of the biggest trends, I mean, we keep hearing about it everywhere, is automation.
Of course.
How are robots, you know, how are they changing the game in injection molding?
It's a revolution, really. Honestly, robots are taking over those tasks that used to be so manual and time consuming things like removing parts from the mold.
Okay.
Assembling them, even packaging them. And they do it with such incredible efficiency and precision. It's amazing.
Yeah, I bet.
I remember actually the first time I saw a robot arm in action on a factory floor.
Oh.
It was moving with such speed and accuracy.
Wow.
It was like watching, like, a perfectly choreographed dance.
That must have been quite a sight.
It was mesmerizing.
But it does kind of raise a question.
Yeah.
What happens to all the human workers if robots are doing all these jobs?
Right. That's where this concept of collaborative robots.
Okay.
Or cobots, as they're called, come in.
Cobots.
Yeah. These robots are designed to work alongside humans.
Oh, okay.
Not to replace them.
Got it.
So think of it like a partnership.
Okay.
Robots handle those repetitive heavy lifting tasks. Humans focus on those more creative, complex aspects of the process.
Like what?
So problem solving, quality control, things like that.
Okay. So it's not robots versus humans, it's more like robots and humans.
Exactly.
Working together.
Yeah.
Teamwork to get better results.
Exactly.
Okay, but isn't there a risk that, like, if you rely too much on automation.
Yeah.
It could make the process more vulnerable, you know, to like, errors or malfunctions.
Well, that's where sensors come in.
Okay.
They're kind of like the unsung heroes of this whole automation revolution.
Interesting.
Sensors are constantly monitoring every single aspect of the injection molding process.
Right.
So temperature, pressure, material flow.
All of it.
All of it.
Wow.
They're feeding that data back into the system.
Okay, so if something starts to go wrong.
Right.
The sensors can see it.
Exactly. Immediately they can trigger an adjustment or alert a human operator.
Gotcha.
It's like having a hundred tiny little eyes.
Wow.
Watching over every detail, making sure you're getting consistent quality, preventing those costly errors.
It's like a safety net almost.
Yeah, absolutely.
But all that data, it's not just for monitoring, is it?
No, it's not.
What else is it used for?
Well, it's being harnessed by these really sophisticated software platforms that use AI to optimize mold designs, to refine production strategies, even predict when you're going to need maintenance.
So it's like AI is analyzing all this data to make the whole process smarter and more efficient. That's amazing.
Yeah, it's pretty cool.
It sounds like the injection molding industry is becoming incredibly high tech.
It is.
Yeah.
And this digital transformation is only accelerating.
But alongside all that tech advancement.
Right.
There's another major trend that we can't ignore.
Of course.
Sustainability.
Absolutely.
Right. Because even with all this efficiency, if we're still relying on these traditional plastics.
Right.
That harm the environment.
Yeah.
We're not really making progress. Not are we?
No, not really. And that's why this whole development of bio based polymers is so groundbreaking.
Okay, tell me more.
All right, so you see, traditional plastics, they come from petroleum.
Right.
Which is a finite resource.
Yeah.
Has a significant environmental impact.
Of course.
Bio based polymers, on the other hand, they're made from renewable resources.
So instead of digging up fossil fuels, we're growing the materials for our plastics.
Exactly.
That's awesome.
And the benefits? They go beyond just using renewable resources. Some bio based polymers are designed to be biodegradable, meaning they'll break down naturally in the environment. Less landfill waste.
Okay.
Others are compostable.
Oh, wow.
Meaning they break down into that nutrient rich compost.
Okay. So that's a huge step forward, it sounds like. But how do these Bio based polymers stack up against the traditional plastics in terms of performance.
Right.
Can they really handle all those demands of different applications?
That's a good question. And it's what I thought, too, when I first came across these materials at a trade show. But the advancements in bio based polymers have been remarkable.
Okay.
They're not limited to just simple packaging anymore.
Really.
You're seeing them used in everything from automotive components to medical devices.
That's incredible.
It is.
So they're not just like a novelty.
Right.
They're becoming a viable alternative VR to.
Traditional plastics across many industries.
Wow.
But of course, there are still limitations, right? Of course, not all bio based polymers are created equal. Some of them, you know, might not have the same strength or durability as traditional plastics. And they may not be suitable for those applications that need really high heat resistance or exposure to harsh chemicals.
Yeah, of course.
It's all about choosing the right material for the job.
Makes sense, right? Absolutely.
Yeah.
But what about, like, situations where you need a material that, like, super strong but also super lightweight?
Yeah.
Are there any innovations kind of happening in that area?
Absolutely. Reinforced composites are a really exciting development in that regard.
Oh, tell me more.
All right, so they combine polymers with fibers like glass or carbon, creating this material that's incredibly strong.
Wow.
Yet still lightweight.
That's cool.
I actually had a project a few years ago where weight and strength were, like, absolutely critical. We needed a material that could withstand, like, a lot of stress but still be lightweight enough for what we were doing.
What kind of project was it?
We were designing a component for an unmanned aerial vehicle. A drone. Cool. You know, every ounce mattered.
Oh, yeah.
But that component had to be strong enough to handle those stresses of flight. I bet reinforced composites were the perfect solution.
So by adding those fibers to the polymer, you're essentially like, boosting its strength.
You got it.
Without adding a lot of weight.
Exactly.
That's pretty cool.
It is. And that strength weight ratio, it makes reinforced composites perfect for a bunch of applications, especially industries like automotive and aerospace.
Okay.
Where reducing weight is so important for fuel efficiency, you know?
Right. And performance.
Yeah, exactly.
It's fascinating to see how material science is playing such just a pivotal role.
Oh, it is.
In this evolution of injection molding.
Absolutely.
But what about applications that demand extreme temperatures or, like, harsh environments? Are there materials that can stand up to that?
You bet. That's where these high performance thermoplastics come into play.
Okay.
Materials like Peek and pps.
I've heard of those.
Yeah. They can handle incredibly High temperatures.
Wow.
Resist harsh chemicals. They maintain their strength, their structural integrity under these crazy conditions.
So we've got bio based polymers for sustainability, reinforced composites for strength and lightweight properties, and then high performance thermoplastics for the extreme stuff.
That's right.
It seems like that material toolbox for injection molding is. Is like exploding.
It's expanding rapidly. And this innovation, it's driven by a number of factors.
Like what?
Well, you've got that constant push for cost efficiency, of course, the need for materials that can meet these increasingly demanding performance requirements, and of course, the growing importance of meeting those stricter environmental regulations.
So these new materials aren't just about making a better product. They're about aligning with broader industry trends, consumer expectations, all of that.
Absolutely.
That's really interesting.
That is.
It's amazing to see how material science is playing such a crucial role.
It is.
In this evolution of injection molding.
Absolutely.
But let's not forget about the role of smart technologies.
Oh, yeah.
In all of this. You know, things like IoT and AI, how are they enhancing the injection molding process?
Good point.
Right?
Yeah.
We talked about sensors.
Right.
But I'm curious about the bigger picture.
Sure.
How is technology making injection molding smarter?
That's where the Internet of things or IoT comes in.
Oh, yeah, IoT. Everyone's talking about it.
Everyone is. So imagine this. A network of sensors strategically placed throughout the entire injection molding process.
Wow.
They're constantly collecting data on everything.
Everything?
Yeah. Temperature, pressure, material flow, you name it, Even humidity.
Wow.
It's like having this web of, like, intelligent observers.
Okay.
Meticulously monitoring every detail.
So instead of relying on humans to watch everything, which, let's face it, we make mistakes.
We do.
We've got this network of sensors that are giving us real time data.
That's right.
Wow.
And all that data, it's not just being passively collected, it's being analyzed by AI algorithms that can detect patterns, identify any potential issues, and even make adjustments to the process in real time.
So it's not just about monitoring anymore.
Right.
It's about using that data to optimize the whole thing.
Exactly.
And prevent problems before they even happen.
That's the goal.
That's pretty amazing.
It is.
AI is like the brain's behind it.
All now in a way. Yeah.
Constantly learning, adapting to improve efficiency, quality, even sustainability.
Absolutely.
It's incredible to think how much is happening behind the scenes, you know, in a process that seems like simple injection holding.
It's more complex than it looks.
It is. It really is.
It's like a whole symphony of technology working together to create this perfectly orchestrated production.
But how does automation kind of fit into this picture of intelligent systems?
Good question.
Right. We talked about sensors, but I'm curious about how the AI and the automation work together.
Okay. So the intelligence of AI, it's amplified by the precision of automation in the injection molding process.
Okay.
So robots are increasingly integrated into the system. They're performing tasks with just tireless accuracy and consistency.
Wow.
They're handling part removal, assembly, quality inspection.
Oh, wow.
Even packaging.
So it's not just about speed and efficiency.
It's about enhancing precision and safety standards in the manufacturing environment.
But with all this talk about robots and AI kind of taking over.
Right.
What happens to the humans?
Yeah, that's an important question. And it really gets at the heart of what the future of work might look like in this industry. You know, robots are incredibly adept at handling those repetitive tasks, but they still lack the creativity, the problem solving skills, and the adaptability that humans have.
So it's not robots versus humans, it's finding that balance.
Exactly.
And leveraging the strengths of both.
That's it.
Okay.
Yeah.
And as automation kind of takes over those more routine tasks, human workers will be freed up to focus on the more complex creative aspects.
Yes. And that shift, it's going to require new skills and training, of course, but it's also an opportunity for those workers to move into more fulfilling and rewarding roles.
That's great.
Yeah.
It's fascinating to see how these smart technologies are changing every stage of the injection molding process.
Oh, look.
How are, you know, from sensors and AI to robots? And it's really a testament to the power of innovation in manufacturing.
It is.
But as we kind of delve deeper into these emerging trends, it's important to consider how they're shaping not just production, but also the way we approach design.
Absolutely.
Okay, so let's shift our focus to the design side of things.
Okay.
How are these advancements in injection molding influencing the creative process?
So imagine you're a designer working on a brand new product.
Okay.
You have access to, like, this powerful CAD software integrated with AI.
Oh, wow.
You can create these complex models that balance esthetics and functionality with incredible speed and precision.
That's cool.
The software can even help you explore different design iterations, optimize for material usage, and even simulate how the product's going to perform under different conditions.
So it's like having a virtual design assistant that empowers you to just be even more creative.
Exactly.
But with all these new possibilities, how do you ensure that your design is still manufacturable?
That's where that integration between design software and injection molding simulation tools comes in.
Oh, okay.
You can virtually pest your design, simulate the injection molding process.
Right.
To identify any potential issues before you even create a physical prototype.
So that must save so much time and money.
Oh, absolutely.
In the development process, it's a game changer. And this integration allows designers to be more creative.
It does.
Knowing that they can rely on these tools to make sure that their designs are both innovative and manufacturable.
Exactly.
But what about sustainability?
Right.
You know, we talked about those new materials. How is that trend.
Yeah.
Towards eco conscious manufacturing influencing the design process?
Well, sustainability is no longer a nice to have.
It's essential.
It's essential.
Okay.
It's a core principle guiding design decisions.
Okay.
So designers are now considering the entire product lifecycle.
The whole thing?
The whole thing. From material selection.
Wow.
To end of life disposal.
During the design phase.
Yeah. From the very beginning.
So it's not just about picking eco friendly materials.
No.
It's about designing products that can be easily like disassembled, repaired or recycled at.
The end of their life. Exactly.
And minimizing waste throughout the entire production process.
Absolutely.
It's inspiring to see how sustainability is like, driving such a fundamental shift that is in how we think about design.
It's pretty amazing.
But let's not forget about the role of digitalization in all this.
Right.
What impact are these digital tools having?
Yeah.
On the design and production landscape.
Digitalization is revolutionizing how we create and manufacture products.
Oh, wow.
You know VR and ar.
Yeah.
They're not just for gaming anymore.
Right.
They're powerful tools for design, visualization and collaboration.
Oh, okay.
So imagine you're a designer.
Yeah.
You can now use VR to virtually walk through a design.
Wow.
Before it's even built.
That's cool.
Identify potential issues, refine details in this totally immersive way.
That sounds incredible.
And it is.
It's like stepping into the future of design. It is being able to experience something before it even exists in the real world.
Yeah.
What other digital tools are kind of transforming the design process?
Well, digital twin technology is another game changer.
Okay.
So a digital twin is like this virtual replica of a physical asset. In this case a product or even a whole production line.
Wow.
This virtual representation lets designers and engineers simulate and analyze performance, optimize designs and even predict potential issues before they even happen. Before they even happen in the real world.
That's incredible.
It is.
It's like these digital twins are bridging that gap.
Yeah. They are.
Between the virtual and the physical.
Absolutely.
Creating this seamless flow of information. Insights.
Yeah. It enhances both design and production.
That's really cool.
Yeah.
And this digital transformation, it's allowing for new levels of customization.
It is.
And personalization and manufacturing with these digital tools.
Yeah.
We can tailor products to individual customers.
Yeah, we can.
Without sacrificing efficiency or affordability.
Exactly.
It's amazing. It's like the era of mass production is giving way to mass personalization.
It is.
Which is driven by technology and this consumer demand for products that feel unique to them.
That's it.
And that's influencing design in a really big way.
It is.
Designers are incorporating user feedback directly.
They are.
Into the design process.
Absolutely.
Creating these products that are really user centric and tailored to specific needs.
It's a more collaborative and iterative approach to design. It is where the voice of the customer is central.
It is. It's exciting to see how these trends are not just shaping the products that we use, but the way we design them and create them. It's a dynamic and evolving landscape. For sure. It's driven by technology, changing consumer expectations and a growing awareness of the need for sustainability.
Absolutely.
But to really get the full scope of this transformation right, we need to look ahead.
Yeah.
We need to explore the future of injection molding.
We do.
Are you ready for that?
I am. Let's go. All right, so let's fast forward a bit.
Okay.
Let's imagine what injection molding might look like in, say, 10 years.
10 years. Wow.
That robot arm we were talking about. Think of it as like a pioneer.
Okay.
It's just the beginning of how automation's gonna reshape this whole industry.
So we're talking lights out factories.
Not necessarily. It's more about creating this symbiotic relationship between humans and machines.
Okay. So like working together.
Working together. Exactly. Think of a factory floor where robots are doing those repetitive tasks, you know, high precision things.
Okay.
While humans oversee everything.
Okay.
Troubleshoot issues, ensure quality control.
So it's a safer, more efficient environment.
Yeah. For everyone.
For everybody. That's great.
But it would require a huge shift in the skills and training needed for those workers.
Right. Because you're going to need people who know how to work with these robots.
Exactly.
Yeah.
As we move towards a more automated future, we need to invest in education and training programs that equip workers with the skills to operate, maintain even program.
Wow.
These advanced systems and it's not just.
About technical skills, right?
No, absolutely not. It's also about critical thinking, problem solving, creativity. All those things will be even more valuable, I bet, as automation takes over those routine tasks.
So the future workforce in injection molding.
Yeah.
They need to be tech savvy.
Yes.
Adaptable problem solvers, it sounds like.
Exactly. They need to be able to work alongside those intelligent machines and solve problems that require human ingenuity.
That makes sense.
But it's not just about jobs on the factory floor.
Right.
The ripple effects of these advancements, they're going to be felt across the entire industry.
Okay, so like from, from design and.
Engineering to marketing and sales.
Okay. Yeah, that makes sense.
Yeah.
We've talked about how digital tools are transforming design.
Right.
But what about the impact on like, different industries?
Sure.
How will these injection molding innovations change the products we use every day?
The possibilities are huge. And they go way beyond just manufacturing.
Oh, okay. Like what?
Think about the automotive industry.
Okay. Cars.
Yeah. Imagine car parts made with those lightweight, super strong reinforced composites.
Okay. Yeah.
We talked about lighter vehicles mean better fuel efficiency, reduced carbon footprint.
So innovations in injection molding could actually help us be more sustainable.
Absolutely.
When it comes to transportation, it's all connected. Wow.
It doesn't stop there.
Okay.
Think about healthcare. The precision and biocompatibility of certain injection molded materials. It's opening up all these possibilities for customized medical implants and devices.
So implants that are specifically designed for a person's body, it could lead to like, better outcomes and faster recovery.
Exactly.
That's amazing.
And consumer goods too. Think about that. The ability to create highly customized products through injection molding. It's already changing how we think about mass production.
Okay.
Imagine ordering bespoke shoes, personalized electronics. Wow. Even kitchenware tailored to you.
So it's like the ultimate in consumer choice, driven by technology and that desire for unique products that are just for you.
And this shift has huge implications for businesses too.
Okay. How so?
They need to be more agile, responsive, adaptable to meet these changing consumer demands.
So it's a challenge.
It is.
But also an opportunity.
Absolutely. For those who embrace it and harness the power of customization. Yeah. They're going to throw thrive.
It's like a whole new world.
It is.
But beyond these industry examples.
Right.
I think it's important to consider the bigger societal implications.
Of course.
You know, we've talked about the workforce, the impact on different industries.
Right.
But what about the ethical side of things?
Yeah. That's a crucial conversation as we delegate more and more tasks to these intelligent systems, we need to make sure that those systems are designed responsibly.
Okay.
So transparency, fairness, accountability, those are key.
So it's not just about the technology itself.
It's not.
It's about the human impact.
Absolutely.
And I think it's important to remember that technology is a tool.
It is.
And it's up to us to use it wisely and ethically.
Absolutely.
We need to be mindful of the risks, but also embrace the possibilities.
For sure.
Okay. We covered a lot in this deep dive. We have the injection molding process, the impacts of automation, materials sustainability.
Yeah.
As we wrap up this part of the discussion, what are some of the essential takeaways?
Well, I think the most important thing to remember is that the world of injection molding is transforming.
Okay.
It's not just about small improvements. It's a fundamental shift.
Wow. Yeah.
In how things are designed, made, and used.
And this is happening across industries.
Yeah, absolutely.
The products we use, the cars we drive, medical treatments, even the future of work.
It is.
It's crazy.
And as these trends continue to evolve, it's so important to stay curious, stay informed, and stay engaged.
Okay.
Don't be afraid to ask questions, Seek out new knowledge, See how these advancements can be applied in your own field.
It's about recognizing that these trends are not just abstract concepts. They're going to have a real impact.
I will.
On our lives.
Absolutely.
So for our listener, what would you say is the most important message?
I think it's to embrace continuous learning and adaptation.
Okay.
The future of injection molding, really? The future of manufacturing.
Yeah.
It's going to be shaped by those who are willing to embrace new technologies, challenge conventional thinking, and just push the boundaries of what's possible.
That's a powerful call to action.
It is.
But before we get to our final thoughts, let's bring it back to the present for a minute.
Okay.
With all this talk about the future, it's easy to overlook the challenges and opportunities that exist right now.
Yeah. It's important to have a vision for the future.
Yeah.
But also to be grounded in the present.
Okay.
The decisions we make today are going to shape the world of tomorrow.
What are some of those key challenges and opportunities facing the industry right now?
One of the biggest challenges is the skills gap.
Okay, tell me more.
As the industry becomes more automated, digitized, we need more workers with the right skills and training to operate and maintain these advanced systems.
So we need to invest in education and training programs.
We do that.
Go beyond just, like, how to use a specific Software or machine?
Yeah. It's about fostering a culture of lifelong learning and adaptability.
Because the technology is going to keep.
Changing, it's going to keep evolving.
Yeah, but what other challenges do you see?
Well, another big one is sustainability.
Okay.
We talked about those exciting new materials.
Yeah, the bio based polymers.
Exactly. But we still got a long way to go in terms of reducing the environmental impact of injection molding.
So it's not just about those alternative materials. No.
It's about rethinking the whole process.
Okay.
To minimize waste, reduce energy consumption, create a more circular economy.
So it's going to take everyone working together.
It will. Designers, manufacturers, even consumers.
Wow.
We all need to make conscious choices that prioritize sustainability.
But alongside those challenges, what opportunities do you see?
Well, one of the most exciting is mass personalization.
Okay. Yeah, we touched on that.
And as those digital technologies keep advancing, products can be tailored to individual consumers.
Yeah, that's pretty cool.
That opens up a whole world of possibilities for businesses.
Okay.
They can create these unique personalized experiences that really wow their customers.
So it's not just about selling products anymore.
It's not.
It's about selling an experience.
Exactly.
That's interesting.
And this shift towards personalization.
Yeah.
It's creating a demand for new materials, new processes, new technologies that can deliver on that promise of mass customization.
It's a huge opportunity for innovators.
It is.
But with all these advancements, challenges, it's easy to kind of lose sight of the big picture.
It is.
What's the ultimate goal here?
Yeah.
What kind of future are we working towards?
That's a great question.
Yeah.
I think the ultimate goal is to create a world where products are made smarter, more efficiently, and with more respect for our planet.
So it's not just about making things cheaper or faster.
No, it's about making things better.
Yeah, all the way.
Creating a future where products are not just functional.
Okay.
But they're beautiful, sustainable, meaningful.
That's a good goal.
A future where technology serves humanity, where innovation drives progress.
Yeah.
And we leave a positive legacy.
That's a powerful vision.
It is.
And I think the advancements we're seeing in injection molding, they're laying the groundwork.
They are.
For that future.
But before we get too caught up in the future, let's bring it back to the present.
Okay.
We've covered a lot today.
We have.
And I want to make sure our listeners walk away with some key takeaways.
What are some of the most important things you'd like to highlight?
I think the Most important takeaway is that the future of injection molding is not set in stone.
Okay.
It's being shaped by the choices we make today.
Okay.
The investments in research and development, the conversations we have about the ethical and societal implications of these technologies.
So it's not just about watching it happen.
Yeah.
It's about participating in shaping the future.
That's it.
That's a powerful message.
It's a perfect segue into our final thoughts.
Okay, let's do it. You know, we've talked about automation, AI.
Yeah.
Even the philosophical side of robots and jobs and all that.
Right.
But as we wrap up this deep dive on injection molding, I want to leave everyone with something to really think about.
Okay.
You know, we focused on what's changing.
Yeah.
But what about the who?
Ah, I see what you're getting at. Yeah, yeah.
So as injection molding becomes more high tech, more automated, what role will human creativity and ingenuity play?
That's the question, isn't it?
Yeah.
Can you program outside the box, thinking into an algorithm?
It's a good question.
We can teach a machine to be efficient.
Yeah.
But true innovation often comes from those aha moments.
It does.
You know, those unexpected connections that humans make.
Yeah. It's like we can give AI all the data in the world about plastics and molding.
Right.
But it might not come up with, like, a brilliant new design for a medical device that actually improves people's lives.
Right.
It still needs that human insight.
Yeah.
Doesn't it?
It does. And not just insight, empathy too.
Empathy.
Yeah. Understanding what people need.
Yeah.
The problems they face. That fuels the most impactful innovations. You can design a robot to make a perfect chair.
Right.
But will it be a chair that people actually want to sit in? You know, one that makes their lives.
Better, Makes a difference.
Exactly.
Yeah. So even in a world of super smart factories and AI design.
Yeah.
It's those human qualities that are going to keep pushing injection molding forward.
Absolutely.
Good point.
And for everyone listening out there, that's something to think about as you see these trends unfolding. How can you bring your own creativity, your understanding of people into this evolving field?
It's a great point to end on.
Yeah, I think so.
Thanks so much for joining us today.
Oh, it was my pleasure.
And sharing your expertise.
It's a fascinating topic.
It is. It's been an amazing journey.
It has.
Into the world of injection molding.
Absolutely.
And for everyone listening out there.
Yes.
Thanks for joining us on the deep dive.
Thanks, everyone.
We hope this sparked your curiosity and gave you plenty to consider.
Absolutely.
As you navigate the world of injection molding.
Yeah.
Remember, the future is being shaped right now.
It is.
And you have a role to play.
You do in